You’ve heard of Instagram Reels and TikTok, and you’ve surely heard of YouTube, but have you heard about YouTube Shorts?
According to Google, “YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with our multi-segment camera.”
As of last month, YouTube Shorts is available in over 100 countries as Google’s TikTok and short-form viral video competitor. The company now wants to ramp up Shorts awareness with a global ad campaign “introducing the shorter side of YouTube.”
What Does This Mean for Marketers?
We’re beginning to see ‘Shorts’ take off very quickly. This gives TikTokers, YouTubers, and other influencers another outlet to connect with their audience. What does this mean for marketers? Influencer Ad campaigns will continue to grow on their exponential pace. This could also open future doors as another advertising outlet housed in the Google Ads platform. We’ll continue to monitor the growth of YouTube Shorts.
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