Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be able to filter searches using these attributes and the “Proof of vaccination required” attribute will be visible in search results.
“We’ve put additional safety measures in place to proactively monitor content for businesses that select one of these attributes, whether it’s the identity attributes or the vaccination attributes,” Noorie Malik, VP of user operations at Yelp, told Search Engine Land, “And so we’re proactively looking out for any hateful, harmful content on these businesses.”
How Does This Help?
This feature will be extremely important for restaurants and restaurant marketers to take advantage of as the COVID Delta Variant continues to spread. Giving potential customers the peace-of-mind that your restaurant is safe might make the difference between winning their business.
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