SEO (search engine optimization) management is a practice that optimizes your website and allows search engines to find your web pages. Though it can be very tedious, properly executed SEO management results in your website ranking higher in Google search results as well as other search engines.
Here’s the caveat; like most business owners, SEO is not a skill they’re experts in. Thinking about hiring an agency to manage it for you? Agencies are expensive and if you don’t find a credible agency (cough…cough…like AdToro), your SEO won’t see any improvement. The answer to the problem? Getting your website audited for SEO.
At the minimum, an SEO audit should analyze your website’s:
- Technical SEO
- Content SEO
What is Technical SEO? Well its technical. According to bigcommerce.com, Technical SEO “refers to website and server optimizations that help search engine spiders crawl and index your site more effectively”. Unlike Content SEO, Technical SEO is geared toward assisting search engine crawlers and spiders understand the context of your website. This is where an audit comes in the most handy. An SEO Audit will outline the technical gaps of your website and provide easy to follow recommendations on how to improve them.
How is rich is your website with content? Have you ever done keyword research? Is your content driving maximum searchability? Auditing the content on your site is a great way to understand the quality of your content as well as the volume. A good search audit will rank the quality of your content, as well as recommend keywords that SHOULD be on your website.
Usability and Performance
Usability and performance go hand in hand. Usability refers to how accessible the features of your website are. One of the most common usability issues with websites is that they aren’t mobile friendly. If your website isn’t easy to use, traffic will begin to drop off and you will see users bounce from your website without completing an action. The same can be said for performance.
Performance primarily refers to site speed. Have you ever been on a website that takes forever to load? Typically when this happens the website begins to lose credibility and the user gets impatient. An SEO Audit can tackle both usability and performance by analyzing site speed, server response, mobile performance, page scripts, and page size amongst other factors.
An SEO Audit That Makes It Easy
Get ready for the AdToro plug. AdToro’s SEO Audit is an affordable audit that analyzes your website and offers alerts and recommendations on areas of improvement. Our SEO audit covers everything from Technical SEO, Content SEO, Usability, Performance, Website Security, and Analysis on your social presence linked to your site.
Have you gotten your site audited recently? If not, let’s talk. Visit adtoroagency.com/seoaudits.