Super Bowl LVII is right around the corner, and all commercial ad airtime has been sold out. This year’s Super Bowl ads feature a mix of familiar alcoholic and non-alcoholic brands, as well as a joint ad from Netflix and GM. In a reversal from 2022’s Super Bowl, it appears that crypto companies are sitting this one out after last year’s FTX collapse impacted the industry. Let’s take a look at the major players in this year’s Super Bowl Ads.
Alcohol Companies Taking Advantage of Opportunity
This year, several prominent alcohol companies are taking advantage of the opportunity to advertise during the game. Anheuser-Busch will be airing 3 different ads showcasing their variety of beers such Budweiser, Bud Light, Michelob Ultra, Stella Artois, and more. Heineken will also be airing an ad for their beer,Rémy Martin will be airing an ad for their cognac, and Crown Royal will be airing an ad for their whiskey brand.
Other Familiar Non-Alcoholic Brand Ads
In addition to alcohol brands, there are some other familiar non-alcoholic brands that have bought airtime during this year’s Super Bowl broadcast. Doritos has confirmed they will air two commercials during the game – one featuring Lil Nas X and Sam Elliott in a wild west showdown over a bag of chips and another featuring Chance the Rapper with Backstreet Boys performing “I Want It That Way”. Pepsi will also have a commercial featuring singer Halsey playing piano on top of a truck driving through various cities across America. Lastly, Netflix will team up with GM to run a joint commercial that features actor Michael B Jordan playing tennis against himself in two different timelines.
Crypto Companies Not Participating This Year After Last Year’s FTX Collapse Impacting Industry
Last year saw crypto companies such as Coinbase buy airtime for their commercials during the big game; however, after FTX’s clumsy handling of Dogecoin (DOGE) leading to its massive crash in April 2021 resulted in many crypto companies losing millions and having to rethink their marketing strategies due to budget constraints resulting from market volatility impacting investments negatively—crypto companies are not participating this year in any capacity with regards to Super Bowl ads.. Reasons for Crypto Companies Not Participating this Year in Super Bowl Ads include both cost concerns & potential brand damage due to association with gambling/investment speculation tied to DOGE & other cryptos losing value so quickly recently due to market volatility & bad actors entering into space w/in past 12 months or so after DOGE explosion happened last yr & subsequent crash earlier this yr.
Wrapping It Up
Super Bowl LVII is almost here! We can expect some exciting advertisements from familiar alcohol brands such as Anheuser-Busch (Budweiser), Heineken, Rémy Martin and Crown Royal; along with some great non-alcoholic spots from Doritos, Pepsi and Netflix/GM Joint Ad – but unfortunately no Crypto companies advertising this year after last years FTX collapse impacted the industry significantly enough to cause them all financial strain which forced them all reconsider buying expensive televised advertisement spots like these ones. Nevertheless we look forward seeing what these great companies have come up with! Stay tuned!
