Google has announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This has been a hot topic amongst digital advertisers for years. Advertisers managing multiple campaigns can now better manage their clients monthly budgets while reducing the chance of an overspend.
Everyone is looking for the next big thing. While SMS marketing has technically been around since the 1990s, it is rising into popularity — and for good reason.
- It meets customers where they’re at. More and more people are spending time on their phones.
- Customers are becoming comfortable being approached in the channel. Back in the 90s, a SMS marketing message from a brand was probably not a good idea, because people weren’t texting often. In fact, it was probably seen as a mistake.
- It’s a channel with proven success. With nearly 100% open rates and click-through-rates that blast email and paid advertising out of the water – SMS is winning the hearts of many marketers when done effectively.