Everyone is looking for the next big thing. While SMS marketing has technically been around since the 1990s, it is rising into popularity — and for good reason.
- It meets customers where they’re at. More and more people are spending time on their phones.
- Customers are becoming comfortable being approached in the channel. Back in the 90s, a SMS marketing message from a brand was probably not a good idea, because people weren’t texting often. In fact, it was probably seen as a mistake.
- It’s a channel with proven success. With nearly 100% open rates and click-through-rates that blast email and paid advertising out of the water – SMS is winning the hearts of many marketers when done effectively.