The Blog.

Discovery Ads

Have You Been Introduced to Google Discovery Ads Yet?

At last years Google Marketing Live event, Google introduced the digital marketing world to Discovery ads. According to our favorite blog wordstream, “these new discovery ads allow advertisers to show their products to targeted audiences for the first time ever on Google’s Discover feed as well as prominently at the top of YouTube and Gmail.

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Google Shopping Ads

Google Opening Up Free Product Listings to Compete with Amazon

In an attempt to gain even more product search real estate, Google will begin allowing free product listings into its Shopping results. Similar to Amazon, Google will still be allowing a paid version (Google Shopping Ads), however this will give sellers another channel to get their product in front of their target audience.

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