At last years Google Marketing Live event, Google introduced the digital marketing world to Discovery ads. According to our favorite blog wordstream, “these new discovery ads allow advertisers to show their products to targeted audiences for the first time ever on Google’s Discover feed as well as prominently at the top of YouTube and Gmail.
After claiming to have already removed millions of bad ad accounts related to COVID-19, Google has also released their annual report stating they took down billions in 2019.
In an attempt to gain even more product search real estate, Google will begin allowing free product listings into its Shopping results. Similar to Amazon, Google will still be allowing a paid version (Google Shopping Ads), however this will give sellers another channel to get their product in front of their target audience.