In recent news, Google is testing a new search design with AI answers over organic results in some countries. This could push organic results further down on SERPs, impacting visibility and traffic for websites.
AdToro, a digital marketing agency based in Atlanta, has made waves in the industry and been recognized by The Manifest as 2023’s #7th Top Digital Marketing Agency in Atlanta.
Earlier this year, the Russian search engine, Yandex, experienced a data ‘leak’ that revealed 1,922 search ranking factors. In this blog post, we will provide an overview of the leaked ranking factors and discuss how they compare with other search engines.
In this blog post, we’ll break down the basics of SMO, discuss its challenges compared to traditional SEO practices, and explain how you can use SMO to your advantage.
In this blog post, we will look at the advantages of advertising in the video game industry, the role of women in gaming and their importance to marketers, mobile gaming as a viable platform for advertisers and measurement tools used in video game campaigns.
Chatbots are AI-driven software programs that interact with people through text or voice commands. And, while they may have traditionally been used in customer service applications, they are now beginning to make their way into the world of search engine optimization (SEO).
Microsoft, Alphabet, and Amazon have all announced layoffs this week. Combined, these three companies have laid off over 10,000 employees in the past year. In this blog post, we’ll take a closer look at each company and discuss the potential impacts of these job losses on the tech industry and beyond.
Google recently announced the launch of their campaign objective, Performance Max (PMax). This campaign style represents a unified approach across all Google placements providing an opportunity for digital marketers to rethink their existing strategies. In this blog post, we will discuss how to understand and optimize PMax for maximum profitability.
As a marketer, it’s important to stay up-to-date on the latest digital marketing trends. This helps you ensure that your advertising campaigns are effective and that you’re not missing out on opportunities to reach your target audience. Here are some of the emerging digital marketing trends that advertisers should pay attention to.
Explore the intersection of privacy legislation, automation, and campaign consolidation in digital marketing, and learn how CMOs can keep their strategies effective and compliant amidst evolving regulations and technologies
Find out what role TikTok’s AI chatbot, Tako, plays in their digital marketing ecosystem. Learn about its features and capabilities and how it could potentially revolutionize search and discovery across all platforms!
Discover the key benefits of Google Ads’ revolutionary conversational AI tool and how it can help save time and resources while creating relevant keywords and engaging assets for your ads.
Understand how YouTube’s revolutionary experiment to tackle ad blockers could change digital marketing as we know it.
Meta, formerly known as Facebook, has recently updated its location targeting options, eliminating the dropdown menu and introducing new options that may impact your ad campaigns.
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