Search Engine Optimization
Search Engine Optimization (SEO) is the process of increasing a website’s visibility in a search engine such as Google. While there are many ways to increase traffic on your website, organic SEO ensures that your site reaches the top of a search results naturally rather than by spending money on a paid ranking.
We Manage Your SEO So You Don't Have To.
STRATEGIC SESSION
Unlike other agencies, we don’t use the same plan from client to client, and we don’t set your strategy or project plan without first performing our full initial research and analysis. No matter your company, we use your unique data to drive the direction of our strategies. We pride ourselves on staying up to date with all the newest SEO techniques and trends, and we never take part in dishonest SEO tricks that could hurt your site.
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The AdToro Process
APPROACH
Technical Site Audit
Full technical site audit looking at URL status, visibility, schema, missing elements... etc. These will be implemented based on potential impact. AdToro can implement all initiatives that do not require custom coding.
Keyword Research
Keyword research will be conducted to identify target keywords for onsite optimizations and content creation. The keywords will be used strategically in on-page content, onsite optimizations, content creation, and metadata.
Competitor Analysis
A competitor analysis identifies competitor strategies to help guide the project plan and identify strategic advantages.
User Experience
We will audit the site to ensure it is optimized for the best user experience and highest conversion rate based on industry best practices and onsite research.
Linking
Our initial focus will be on building strong internal links, but as the project plan progresses, we will evaluate the need for backlinks. Google has devalued the impact of backlinks, so they will only be built if they align with the strategic mission.
Content Creation
We will create strategic content to rank on a wider variety of keywords. This does not just encompass blog posts but product descriptions, onsite content, etc...
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Let’s get started.
