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Search Engine Advertising

Organizations who utilize search advertising show their ads to users who are actively searching for specific keywords. AdToro brings the users behind those searches to your front door.

We Manage Your Search Ads So You Don't Have To.

STRATEGIC SESSION

We believe in a full funnel, omni-channel approach applying cohesive strategies across the board to help you generate and nurture your lead funnel all the way through their buying process. On average, we find that 68% of ad spend is wasted between Google Ads and Microsoft Ads (formerly Bing Ads). Take advantage of our expertise and learnings from our 300+ other clients.

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The AdToro Process

Account Structure

We build campaign structures tailored to your organization. Within this structure we can optimize, test, and analyze your performance to make sure we're exceeding our KPI goals.

This includes campaign creation, ad group creation, ad development, attribution windows, and media planning.

Strategy

  • Call Tracking Options
  • Automatic Bid Enhancement
  • Targeting For Display Campaigns
  • Keyword Narrowing/Expansion
  • Competitor Analysis
  • Location-Based Targeting
  • Time-Based Targeting
  • YouTube Strategy Adjustment
  • Tapered Keyword Targeting
  • Advanced Retargeting Campaigns
  • Persuasive Ad Copy
  • Optimized Dynamic Copy

Optimization

  • Optimizing Manual Bids
  • Automatic Bid Enhancement
  • Keyword Match Type Testing
  • Improving Quality Score
  • Split-Testing Ad/Image
  • Keyword Narrowing/Expansion
  • Modifying Bids
  • Utilizing Negative Keywords
  • Image Ad Development/Testing
  • Improved CTR Opportunities

Reporting

We give all of our clients access to a live dashboard hosted directly on our website. It's your marketing dollars, you should know what's going on at all times. 

Ready to work?

Let’s get started.

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