Case Study: Riskovery

Services Needed: PPC, SEO, and paid social media, email marketing and creative

Project Overview

AdToro was hired by Riskovery to handle PPC, SEO, and paid social media, Email marketing and creative efforts. The team manages the client’s technical and content SEO, as well as their Google, Bing, Yahoo, and LinkedIn ads.

Riskovery and AdToro

About The Client

Our products, infrastructure and support are relied upon in the most demanding operational environments.

The Client

Please describe your company and your position there.

I am the Logistics Analyst and Vendor Manager.

The Challenge

For what projects/services did your company hire AdToro, and what were your goals?

We hired AdToro for our PPC, SEO, and Paid Social, Microsoft Ads, LinkedIn Ads, Email Marketing and creative.

The Approach

How Did You Select AdToro?

One of their SDRs pinged me right as we were evaluating new agencies and we liked what they had to offer

Describe the scope of their work in detail.

They handle all of our Google/Bing/Yahoo Ads, our technical and content SEO, and LinkedIn Ads, Social Ads, Email Marketing and creative. 

What was the team composition?

We work with their team through a slack channel and email. We speak every week to a paid media manager and their seo director

The Outcome

Can you share any outcomes from the project that demonstrate progress or success?

We have seen B2B leads increase by 200% since working with them. Additionally, we have seen our keyword rankings for (branded and non-branded) go up significantly

How effective was the workflow between your team and theirs?

We love the dedicated slack channel. It makes communication easy as things come up and prevents me from having to dig through my email. They also send great analysis on all of our weekly and monthly reports

What did you find most impressive about this company?

It’s impressive how much they reduced our cost/lead and how responsive they are.

Is there any area for improvement or anything that could have been done differently?

None, we are extremely happy with the AdToro team. 

The Agency We've Been Looking For


“It’s impressive how much they reduced our cost/lead and how responsive they are”


+ 0 %

Increase in B2B leads

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