Case Study: ProGrade

Services Needed: PPC, Paid Social, Programmatic Advertising, and Creative

Project Overview

AdToro manages an advertising campaign for ProGrade’s Facebook, Instagram, Programmatic and Twitter. They create the client’s ads and have tested other platforms to expand their audience.

ProGrade and AdToro

About The Client

The founders of ProGrade Digital are industry veterans in the removable storage and digital photography industries. Each, having spent time at leading companies such as Lexar and SanDisk, brings extensive expertise in the design, development and manufacture of digital storage products, plus longstanding relationships with key manufacturing and supply chain partners.

The Client

Please describe your company and your position there.

We empower Product Professional with the tools and knowledge to create products that matter. We have been in business for over 20 years and serve clients around the world. Our products and services include consulting, contractors, training, certifications, templates, coaching, books, and a Product Management optimization program. In my role as Sr. Digital Marketing Manager, I manage our digital strategy, our marketing tech stack, and marketing operations.

The Challenge

For what projects/services did your company hire AdToro, and what were your goals?

We needed a company to take over our home-grown, ad-hoc, social media advertising program to take it to the next level.

The Approach

How Did You Select AdToro?

I interviewed about 5 companies for this partnership and after reviewing the approach to the business, pricing structure and fit I chose AdToro

Describe the scope of their work in detail.

I work directly with their CEO and senior members of their team.

What was the team composition?

I meet with and work directly with our paid media buyer and graphic designer.

The Outcome

Can you share any outcomes from the project that demonstrate progress or success?

We have a weekly call to review all the metrics we are targeting. I also have access to a dashboard that I can access at any time to see real-time results. In addition we manage projects through Asana and Slack.

How effective was the workflow between your team and theirs?

We have a weekly call to review all the metrics we are targeting. I also have access to a dashboard that I can access at any time to see real-time results. In addition we manage projects through Asana and Slack.

What did you find most impressive about this company?

Very responsive to our needs and requests

Is there any area for improvement or anything that could have been done differently?

None that I have identified.

The Agency We've Been Looking For

5/5

“All of our metrics have been improving month over month as we optimize our program”

ProGrade

+ 0 %

Increase in ROAS

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