Knowing how important it is to rank high in search engine results pages is paramount. One of the most popular search engines, Bing, has recently released a patent named Web Content Reliability Classification. This patent talks about how to develop a reliability score for websites and content. This exciting development could mean that Bing Search will soon rank websites and content not only on their popularity but also based on their reliability. Let’s take a closer look at Microsoft’s recent patent application, the highlights, and what it could mean for the future of Bing Search.
The Web Content Reliability Classification Patent
This patent provides a new approach for Bing Search to evaluate a website’s reliability based on a reliability score. This score can be used in different ways such as blocking content, ranking content, providing content warnings, and selecting a source to answer a question, among other uses. For instance, if a website has a high reliability score, its content can be more accessible to Bing users compared to websites with low reliability scores.
Bing Search’s Solution for Accurate and Trustworthy Information
The patent discusses how popular websites do not necessarily mean that they are reliable. The patent suggests that traffic data can indicate whether a source is popular, but again, popular does not equal reliable. Considering this, Bing Search may soon be able to differentiate between popular and reliable websites, providing its users with more accurate and trustworthy information.
The Power of Natural Language Processing
Natural language processing can also be used as a tool to determine whether online content is grammatical. However, the patent reminds us that grammatical content does not necessarily mean it’s reliable. With the use of “expert scoring” to identify reliable content for a small amount of web content, Bing can now extend these scores to other content based on how web content is linked.
Enhancing Website Reliability
Apart from expert scoring, user interaction may also be used to determine a website’s reliability score. Bing Search can monitor user actions such as clicks, shares, likes, and comments to determine if the website’s content is reliable. This type of user feedback may further strengthen the reliability score of a website.
Identifying High-Reliability Online Content for Reliable Information
In creating reliable content, a high-reliability score is essential. The patent suggests a way to identify high reliability online content within a web graph by identifying and scoring a similarly reliable website. These initially scored websites may then be evaluated for current relevance and updated with additional scoring and validation of consistent reliability over time.
The Web Content Reliability Classification is a groundbreaking patent that sets a new standard for all search engines. By evaluating websites based on reliability scores, Bing Search may soon provide users with more trustworthy and accurate information. With the use of expert scoring, user feedback, and web graph analysis, Bing can now differentiate between popular and reliable websites, providing marketers with an opportunity to improve their website’s reliability score. Now it’s up to digital marketers to ensure that their websites’ content is credible and reliable. As always in digital marketing, trust matters.