LinkedIn Announces New Business Manager

LinkedIn announces Business Manager

LinkedIn is finally joining the party with a Business Manager.

Chris Crawford – CEO and President of AdToro

LinkedIn has finally announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts and business pages. 

Business Manager will take a page out of Meta’s playbook and allow marketers the ability to keep track of their accounts by offering their Campaign Manager and Pages options easily visible from a central location. LinkedIn Business Manager will offer:

  • View and manage teams, ad accounts, pages, and business partners from the central dashboard.
  • Easier management and control of admin tasks such as permissions and billing.
  • The ability to share and update Matched Audiences across ad accounts.

“We built Business Manager with you, our B2B customers, in mind to help you maximize efficiencies, so you can create and execute engaging campaigns that cut through a crowded market with no added cost. Early test customers, like GroupM Canada, Merkle B2B, VMware and Xero, saw immediate value from the platform, and we’re excited to make LinkedIn Business Manager publicly available to marketers across the globe in the coming weeks.” That’s according to Gyanda Sachdeva, LinkedIn’s VP of product management.

Gyanda Sachdeva, LinkedIn’s VP of product management.

You can read the full announcement here.

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