Pinterest Launches Idea Ads and Paid Partnership Tools

Pinterest has announced two new tools to help brands and creators work together, Idea Ads and Paid Partnerships.

Idea Ads are a new ad format that allows brands to highlight specific products or services within a creator’s Pins. For example, a fashion brand could feature a certain dress within a Pin from a fashion blogger.When users click on the dress within the Pin, they’re taken to the brand’s website where they can learn more and purchase the product.

Paid Partnerships is a new tool that allows brands to work with creators to promote specific Pins. Creators will be able to mark certain Pins as “paid partnerships”, which will then be promoted by the brands. This is a great way for brands to get their products in front of a relevant and engaged audience, and for creators to get paid for promoting products that they love.

So far, the Paid Partnership tool is only available to a limited number of creators, but Pinterest plans to roll it out more broadly in the coming months. These new tools from Pinterest are a great way for brands to get their products in front of a relevant and engaged audience. The Paid Partnership tool is especially beneficial for creators, as it allows them to get paid for promoting products that they love. We think these tools will be extremely useful for both brands and creators, and we can’t wait to see how they’re used in the future.

Gatorade’s main goal is to help its following stay engrossed and intrigued. To do so, they started an Idea ads campaign in collaboration with well-known fitness bloggers. The ads included tips on workouts and reminders to stay hydrated. This resulted in 34 million impressions and 99 thousand clicks to their website. These new tools from Pinterest are similar in that they provide brands with a way to get their products in front of a relevant and engaged audience. The Paid Partnership tool is especially beneficial for creators, as it allows them to get paid for promoting products that they love.

3M’s Scotch brand had a goal to create a hands-on approach to back-to-school shopping. They wanted to showcase ads for making supplies like pencil holders, teachers’ gifts, and more. They found popular search terms related to crafts and created kid-friendly how-to videos using Scotch™ tape. The results were a 64% lower cost per impression than their initial goal and a 4x higher click-through rate than their average benchmarks.

The new tools from Pinterest are similar to 3M’s Scotch brand in that they provide brands with a way to get their products in front of a relevant and engaged audience. The Paid Partnership tool is especially beneficial for creators, as it allows them to get paid for promoting products that they love.

Coty Canada’s goal was to increase brand awareness and consideration for their Rimmel London makeup brand. They did this by creating Pins that featured popular Rimmel London products, as well as tips and tricks on how to use them. The results were a 9% lift in brand awareness and a 13% lift in brand consideration.
The new plans and instruments are available in more than 30 countries. To maximize the results, it is important to target the right audience and have a well-thought-out strategy. The new tools from Pinterest are a great way for brands to get their products in front of a relevant and engaged audience.

To maximize the results of these new tools from Pinterest, it is important to target the right audience and have a well-thought-out strategy. We think these tools will be extremely useful for both brands and creators, and we can’t wait to see how they’re used in the future. This may be seen as another way for big brands to take advantage of smaller ones.