Creating high-quality ads just got easier with Google’s Ads Creative Studio. Google’s Ads Creative Studio is a new way to create ads and is now available globally. With this new tool, you can easily create beautiful, high-quality ads that are optimized for performance.
How It Works
To make the changes, creators select the changes they want to make and provide the different versions of that particular element based on the rules you set. The feature is now available for video and will soon be launched for display as well.
Consistent Workflows
This new tool allows you to manage your creative processes in one place, whether you’re working on the display, video, or both. This helps to keep your workflow consistent and makes it easy to track your progress.
Export Across Accounts
Google is now allowing advertisers to export images from the ACS asset library to the Google Ads asset library of any linked account. This means that when you’re assembling creatives for Display or Performance Max campaigns, you’ll be able to easily find the images you want to use.
Another newly released feature is the ability to connect the ACS account to Campaign Manager 360. Previously the ACS was available to those advertisers in beta, but starting today it becomes available for everyone to upload, manage, and export HTML5 creatives.
Improved Performance
The new features of the ACS should help to improve your ad performance by making it easier to create and manage your creatives. With more options for customization and export, you’ll be able to reach your target audience more effectively.
PepsiCo Finds Success
PepsiCo was one of the first companies to test out the new features of the ACS. They found that the tool helped them to create smoother and more efficient ads. With a single tool, they were able to standardize processes across functions. PepsiCo and Google did not share numbers or specific stats related to performance, however.
General Motors Triumph
General Motors was another one of the first companies to use the ACS. They used it for their Chevrolet Cruze campaign in South America. The brand saw a 56% increase in Google searches for “Chevrolet Cruze” and a reduction in cost per view of 32% compared to the industry benchmark. In addition, they were able to create 14 unique ads without sacrificing time, budget, or resources.
The Future Of Advertising
The new features of the ACS are just the beginning of what’s to come from Google in terms of advertising. With this new tool, advertisers will be able to create more customized and effective ads. This will lead to better performance and ROI for businesses.
Why We Care
ACS will be an interesting feature for advertisers to pilot. If you’re running campaigns directed toward multiple audiences, the ACS seems like a helpful tool to quickly manage and make dynamic adjustments to video ads when you’re trying to reach multiple demographics, without creating further campaigns or ad types. While we haven’t tried ACS ourselves, we’ll be interested to see how this works in contrast to just creating new ad sets.
The Bottom Line
Google’s Ads Creative Studio is a new way to create ads that is now available globally. With this new tool, you can easily create beautiful, high-quality ads that are optimized for performance. You can customize your message for different audiences, locations, languages, or contexts. This ensures that your ad reaches the right people, in the right place, at the right time. The tool also allows you to manage your creative processes in one place, whether you’re working on the display, video, or both. This helps to keep your workflow consistent and makes it easy to track your progress. If you’re looking for a way to improve your ad performance, try out Google’s Ads Creative Studio. With its new features, you can easily create beautiful, high-quality ads that are customized for your target audience.
General Motors was another one of the first companies to use the ACS and saw a 56% increase in Google searches for “Chevrolet Cruze”. The new features of the ACS are just the beginning of what’s to come from Google in terms of advertising. With this new tool, advertisers will be able to create more customized and effective ads. This will lead to better performance and ROI for businesses. You can read more about the Ads Creative Studio here:
The new features of Google’s Ads Creative Studio (ACS) are designed to help you create better ads that reach your target audience more effectively. The tool allows you to customize your message for different audiences, locations, languages, or contexts. This ensures that your ad reaches the right people, in the right place, at the right time. The tool also allows you to manage your creative processes in one place, whether you’re working on the display, video, or both. This helps to keep your workflow consistent and makes it easy to track your progress.
