Google Changes Titles in Search Results

Google Changes SEO Titles

Google has confirmed that the search engine has changed how it creates titles for search result listings. “Last week, we introduced a new system of generating titles for web pages,” the company said in an announcement on Tuesday.

Explaining the Change

Previously, Google often used the query the searcher entered into the search box when formulating the title of the search result snippets. But now, Google said, “generally” it “will no longer” use the query when making these titles. Instead, Google has a new system to generate these titles that the company claims “describe[s] what they are about, regardless of the particular query.”

Google said it is now “making use of text that humans can visually see when they arrive at a web page.” Specifically, Google is now considering “the main visual title or headline shown on a page.” This is content that site owners often place within  tags, within other header tags, or which is made large and prominent through the use of style treatments, the company explained.

About AdToro

AdToro helps organizations strategize, implement, and grow their digital marketing channels. Our award winning Digital Marketing Agency is driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. If your organization needs assistance with Search Engine Advertising, Social Media Advertising, Influencer Marketing, SEO, or Email Marketing…give us a shout!

AdToro Staff

Copyright © 2023 AdToro LLC.

Share this article:

Subscribe to our newsletter

Read the latest articles from our experts

AdToro is ready to help

Request a proposal

[contact-form-7 id="3238"]