Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and, expanding reporting capabilities in Google Merchant Center, the company announced last Wednesday.
Google’s New Deals Section
The new “Deals related to your search” section shows discounted or competitively priced products from retailers across the web. This section is live now and can be found in the Shopping tab.
Additionally, when users search for deals during major retail sales events, such as Black Friday or Cyber Monday, Google will show a new carousel that highlights relevant deals, alongside other related sales information. This new SERP feature will be available in October — right in time for the aforementioned shopping holidays.
Promotions and deals uploaded via Google Merchant Center are automatically shown to users on the Shopping tab, even if the retailer or manufacturer isn’t running ads on Google. “Offers are shown based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is and more,” Google said in the announcement.
New Promotion Tools
Google is rolling out two new ways for merchants to attract new customers and highlight their promotions:
- Merchants can now indicate that a promotion is only available to first-time customers (for example, a “10% off for new customers” promotion). These promotions will still be shown to everyone, but only eligible shoppers will be able to access the promotional price.
- Promotions can now be highlighted on free listings in the Shopping tab. To do so, navigate to the promotions tab in Google Merchant Center and select which promotions you want to have appear in free listings (or, alternatively, supported by ad spend).
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