Google Ads To Begin Accepting Ads for Sports Betting

Google Ads to Allow Sports Gambling Ads

Google Ads will adjust their no gambling policy in New York state in correspondence to New York allowing mobile and online sports bets beginning Saturday, Jan. 8, 2022.

Google posted the announcement saying “in January 2022, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for sports betting from certified, state-licensed entities in New York from January 8.”

The caveat: advertisers must first apply for gambling ad permissions before ads are able to run. Advertisers can do this beginning Jan. 7, 2022.

From an agency perspective, this is huge information as we can begin accepting legalized gambling organizations as clients in the state of New York. Additionally, it would be surprising to see ads (especially for app downloads) from Barstool Sportsbook, Fanduel Sportsbook, MGM’s Sportsbook, DraftKings Sportsbook, etc.

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