Google is experimenting with the use of small blue badges on search ads to increase brands credibility, trustworthiness and recognition among potential customers. The blue label features a blue circle with ridges and a checkmark inside it, indicating that the advertiser has been verified by Google for advertising on the platform.
The idea: With these verified badges, users are more likely to click on an ad as they can have more confidence in the advertiser’s legitimacy. Additionally, the blue badge will help the ad stand out from other ads without such a badge, leading to an increased click-through rate and potentially conversions.
More to come.