Google Ads: 3 Strikes and Your Out

Google adds nine policies to three-strike Ads system

Google has added additional policies (9 to be exact) to its three-strikes system that punishes advertisers who don’t follow the rules.

See here for the full announcement. The changes will be applied June 21st, 2022.

Get To It, What are The New Policies?

Running advertisements on any of the following could earn your account a strike:

  • Compensated sexual acts
  • Mail-order brides
  • Clickbait
  • Misleading ad design
  • Bail bond services
  • Call Directories, forwarding services
  • Credit repair services
  • Binary options
  • Personal loans

These 9 new policies will fall under the following Google Ads prison sentences:

How Will I Know If I’ve Been Flagged?

If your account receives a warning or strike, you will be notified via email and in your account. The types of warnings or strikes can be seen below:

Warning

  • Trigger: First time an ad violates one of Google’s policies. 
  • Penalty: Ad is removed.

First Strike

  • Trigger: Violating the same policy, for which you received a warning, within 90 days.
  • Penalty: Account is placed on a three-day hold and no ads are eligible to run.

Second strike

  • Trigger: Violating the same policy, for which you received a first strike, within 90 days.
  • Penalty: Account is placed on a seven-day hold and no ads are eligible to run. 

If you have received a first or second strike, but don’t violate Google Ads policies for 90 days, the strikes will expire.

Third strike

  • Trigger: Violating the same policy, for which you received a second strike, within 90 days.
  • Penalty: Account suspension.

Does This Matter To Me?

If you’re following the rules, no it shouldn’t. If you think you’re following the rules but then wake up to an email from Google, Google DOES have an appeal process. We recommend after submitting the appeal, to then reach out to Google Ads support to get your ticket prioritized.

Subscribe to our Newsletter

We’re always posting expert digital advice, new technologies, and best practices.

Share this post with your colleagues

AdToro is ready to help

Request a proposal

[contact-form-7 404 "Not Found"]