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Facebook Testing New ‘Ad Strategies’ Campaign Automation

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Facebook is creating a new campaign automation framework called ‘Ad Strategies’. The idea is to provide an easier-to-use advertising setup that doesn’t require as much effort for advertisers.

In the thread, Navarra shows screenshots of the step-by-step that social media managers would go through to set up Ad Strategies. It’s a five-step process that includes answering questions about your chosen ad strategy including what you’re selling, your sales cycle, whether you want to prioritize sales or leads, and what your budget is. From there, you can set locations, add creative and review the campaign before launch.

Does This Matter?

Facebook has been saying it cares about small businesses for a while now, and this seems to be a step toward demonstrating that. Ad Strategies would make it a lot easier for SMBs to set up social media campaigns. But just like with Google and Microsoft Advertising’s automated tools, there’s potential for humans to lose the control that many advertisers like to maintain. As with anything, this won’t replace experts, but help those that can’t afford internal or external help.

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