After claiming to have already removed millions of bad ad accounts related to COVID-19, Google has also released their annual report stating they took down billions in 2019.
In an attempt to gain even more product search real estate, Google will begin allowing free product listings into its Shopping results. Similar to Amazon, Google will still be allowing a paid version (Google Shopping Ads), however this will give sellers another channel to get their product in front of their target audience.
As we all know, COVID-19 has changed the way society has functioned as we’re accustomed to. Businesses of all sizes have been impacted, with many industries clinging on by a thread. As a digital agency, we’ve seen firsthand how businesses have been impacted, especially when it comes to their marketing budgets.
We are very excited to announce the launch of the newly designed website we did for our client Riskovery. Visit them at http://www.riskoverysolutions.com.
For many industries, Coronavirus has been crippling. Take one look at the restaurant industry and you realize that Coronavirus has an impact not only on the health of people, but the health of our economy. However, there is one industry who seems to be benefitting from stay at home orders and social distancing. E-Commerce.
AdToro has been an Atlanta, Georgia based digital marketing agency for a little over a year. As our client roster and in-house team have grown, we started to realize things began to get a little crowded. With that said, we’re pleased to finally announce that we have a new headquarters at The Battery!
The Coronavirus, or COVID-19, is having a tremendous impact on global markets and the health of people all over the world. While AdToro encourages everyone to follow the World Health Organization and the Center for Disease Control & Prevention for updates on the spread of the virus
The days of being able to optimize your budget at the ad set level on Facebook are over. Facebook is now mandating and implementing that all ad spend be managed at the campaign level. The reason? AI (artificial intelligence).
As of 2020, 50% of all online searches are done through a voice search function on your smart device. Alexia, Google, Siri and Cortana have become a permanent resident in our daily lives. With so many online searches initiating from voice, you’ll hear marketers frequently use the terms ‘Voice Search’ and ‘Search Query’.
TikTok is testing delivering ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results.
Google will retire Universal Analytics July 1, 2023 in favor of the newer G4 Analytics the company announced.
Meta, the parent company of Facebook and Instagram, has reported that the new iOS anti-tracking policies by Apple will cause significant losses to the social
Schema markups play a huge role in your recipe content’s rank on Google’s search results. However, with the recent change in their guidelines, your content risks being pushed down from the first page of the rankings and may even get penalized.
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday.
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