Meta, the parent company of Facebook and Instagram, has reported that the new iOS anti-tracking policies by Apple will cause significant losses to the social
Schema markups play a huge role in your recipe content’s rank on Google’s search results. However, with the recent change in their guidelines, your content risks being pushed down from the first page of the rankings and may even get penalized.
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday.
Google Ads will adjust their no gambling policy in New York state in correspondence to New York allowing mobile and online sports bets beginning Saturday, Jan. 8, 2022.
Best Buy has launched Best Buy Ads, offering on-site search ads, on-site sponsored product listings, onsite and offsite display ads, onsite and offsite video ads, social ads and in-store ads.
Yoast SEO is coming to Shopify on January 18, 2022, the company announced Tuesday. Yoast SEO is a marketer favorite on Wordpress. It’s easy to implement interface allows for effective and easy updatable SEO changes.
Facebook will remove certain targeting options relating to sensitive topics on January 19, 2022.
Facebook is creating a new campaign automation framework called ‘Ad Strategies’. The idea is to provide an easier-to-use advertising setup that doesn’t require as much effort for advertisers.
Google has confirmed that the search engine has changed how it creates titles for search result listings. “Last week, we introduced a new system of generating titles for web pages,” the company said in an announcement on Tuesday.
In this blog post, we will look at the advantages of advertising in the video game industry, the role of women in gaming and their importance to marketers, mobile gaming as a viable platform for advertisers and measurement tools used in video game campaigns.
Chatbots are AI-driven software programs that interact with people through text or voice commands. And, while they may have traditionally been used in customer service applications, they are now beginning to make their way into the world of search engine optimization (SEO).
Microsoft, Alphabet, and Amazon have all announced layoffs this week. Combined, these three companies have laid off over 10,000 employees in the past year. In this blog post, we’ll take a closer look at each company and discuss the potential impacts of these job losses on the tech industry and beyond.
Google recently announced the launch of their campaign objective, Performance Max (PMax). This campaign style represents a unified approach across all Google placements providing an opportunity for digital marketers to rethink their existing strategies. In this blog post, we will discuss how to understand and optimize PMax for maximum profitability.
As a marketer, it’s important to stay up-to-date on the latest digital marketing trends. This helps you ensure that your advertising campaigns are effective and that you’re not missing out on opportunities to reach your target audience. Here are some of the emerging digital marketing trends that advertisers should pay attention to.
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