At last years Google Marketing Live event, Google introduced the digital marketing world to Discovery ads. According to our favorite blog wordstream, “these new discovery ads allow advertisers to show their products to targeted audiences for the first time ever on Google’s Discover feed as well as prominently at the top of YouTube and Gmail.
After claiming to have already removed millions of bad ad accounts related to COVID-19, Google has also released their annual report stating they took down billions in 2019.
In an attempt to gain even more product search real estate, Google will begin allowing free product listings into its Shopping results. Similar to Amazon, Google will still be allowing a paid version (Google Shopping Ads), however this will give sellers another channel to get their product in front of their target audience.
As we all know, COVID-19 has changed the way society has functioned as we’re accustomed to. Businesses of all sizes have been impacted, with many industries clinging on by a thread. As a digital agency, we’ve seen firsthand how businesses have been impacted, especially when it comes to their marketing budgets.
For many industries, Coronavirus has been crippling. Take one look at the restaurant industry and you realize that Coronavirus has an impact not only on the health of people, but the health of our economy. However, there is one industry who seems to be benefitting from stay at home orders and social distancing. E-Commerce.
AdToro has been an Atlanta, Georgia based digital marketing agency for a little over a year. As our client roster and in-house team have grown, we started to realize things began to get a little crowded. With that said, we’re pleased to finally announce that we have a new headquarters at The Battery!
If you’re considering a career in marketing, now is a great time to get started. There are plenty of opportunities out there.
Pinterest has announced two new tools to help brands and creators work together, Idea Ads and Paid Partnerships.
Google is experiencing access issues with video pages in Google Ads. Advertisers trying to access video pages in Google Ads will be given a red error message.