Microsoft has announced plans to incorporate AI into its advertising platform, Bing Ads. In this blog post, we’ll discuss the details of Microsoft’s proposed AI ads in Bing and how they could potentially increase competition for Google.
On March 15th, 2021, Instagram will be ending its Live Shopping feature in the US. Let’s explore what marketers need to know about the end of this feature and the future of live shopping on social media platforms.
TikTok recently released new updates to its ‘Promote’ feature, making it even easier for brands to reach their target audiences. Let’s explore how SMBs can take advantage of the new features of the Promote feature.
Super Bowl LVII is right around the corner, and all commercial ad airtime has been sold out. This year’s Super Bowl ads feature a mix of familiar alcoholic and non-alcoholic brands, while crypto has been left on the sidelines.
Search engine providers Microsoft Bing and Google plan to integrate AI features into their search interfaces to provide an enhanced user experience. In this article, we’ll discuss the benefits of integrating AI features with search engines as well as how marketers can leverage these features for their brand marketing strategies.
In recent news, Google is testing a new search design with AI answers over organic results in some countries. This could push organic results further down on SERPs, impacting visibility and traffic for websites.
AdToro, a digital marketing agency based in Atlanta, has made waves in the industry and been recognized by The Manifest as 2023’s #7th Top Digital Marketing Agency in Atlanta.
Earlier this year, the Russian search engine, Yandex, experienced a data ‘leak’ that revealed 1,922 search ranking factors. In this blog post, we will provide an overview of the leaked ranking factors and discuss how they compare with other search engines.
In this blog post, we’ll break down the basics of SMO, discuss its challenges compared to traditional SEO practices, and explain how you can use SMO to your advantage.
Google is experimenting with the use of small blue badges on search ads to increase brands credibility, trustworthiness and recognition among potential customers.
AdToro, the premier full-service global digital marketing agency, is excited to announce that we will be expanding their services in Q3 of 2023 to include NIL and Influencer Talent Management. This expansion allows us to provide an even more comprehensive suite of services to our clients.
Google has recently released a new version of its Google Trends portal — an invaluable tool for content creators and writers. Let’s take a look at what’s new with Google Trends and how it can help you leverage online visibility.
State Farm decided to take an all-in bet on TikTok as their main platform for advertising during the 2023 Super Bowl. Now that the dust has settled, it is time to assess whether or not this bet was worth it.
Microsoft has announced plans to incorporate AI into its advertising platform, Bing Ads. In this blog post, we’ll discuss the details of Microsoft’s proposed AI ads in Bing and how they could potentially increase competition for Google.
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