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Your resource for marketing tips, trends, and strategy to help you build and strategize your organization’s marketing efforts.

Google Explains Reasoning for Google Search Bug

For anyone tracking and developing SEO, Monday got a little strange. Yesterday afternoon the SEO community began to notice massive ranking changes in the Google search results. Many pundits assumed Google was back to their ways in changing the search algorithms. However, Google has spoken.

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Google Goes Big with Ad Headlines

Google Goes Big with Ad Headlines

Google is testing a larger font size in ad headlines.Headline 1 displays in a larger font while headline 2 appears in a smaller font below it. The test was spotted by PPC hubbub and also documented by Search Engine Land.

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Discovery Ads

Have You Been Introduced to Google Discovery Ads Yet?

At last years Google Marketing Live event, Google introduced the digital marketing world to Discovery ads. According to our favorite blog wordstream, “these new discovery ads allow advertisers to show their products to targeted audiences for the first time ever on Google’s Discover feed as well as prominently at the top of YouTube and Gmail.

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Google Shopping Ads

Google Opening Up Free Product Listings to Compete with Amazon

In an attempt to gain even more product search real estate, Google will begin allowing free product listings into its Shopping results. Similar to Amazon, Google will still be allowing a paid version (Google Shopping Ads), however this will give sellers another channel to get their product in front of their target audience.

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COVID-19

Digital Agencies: How to Avoid Losing Clients During COVID-19

As we all know, COVID-19 has changed the way society has functioned as we’re accustomed to. Businesses of all sizes have been impacted, with many industries clinging on by a thread. As a digital agency, we’ve seen firsthand how businesses have been impacted, especially when it comes to their marketing budgets.

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COVID-19

E-Commerce Companies Spending More on Media Despite Coronavirus

For many industries, Coronavirus has been crippling. Take one look at the restaurant industry and you realize that Coronavirus has an impact not only on the health of people, but the health of our economy. However, there is one industry who seems to be benefitting from stay at home orders and social distancing. E-Commerce.

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LinkedIn announces Business Manager

LinkedIn Announces New Business Manager

LinkedIn has finally announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts and business pages. 

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