The Coronavirus, or COVID-19, is having a tremendous impact on global markets and the health of people all over the world. While AdToro encourages everyone to follow the World Health Organization and the Center for Disease Control & Prevention for updates on the spread of the virus
The days of being able to optimize your budget at the ad set level on Facebook are over. Facebook is now mandating and implementing that all ad spend be managed at the campaign level. The reason? AI (artificial intelligence).
As of 2020, 50% of all online searches are done through a voice search function on your smart device. Alexia, Google, Siri and Cortana have become a permanent resident in our daily lives. With so many online searches initiating from voice, you’ll hear marketers frequently use the terms ‘Voice Search’ and ‘Search Query’.
SEO (search engine optimization) management is a practice that optimizes your website and allows search engines to find your web pages. Though it can be very tedious, properly executed SEO management results in your website ranking higher in Google search results as well as other search engines.
Everyone claims to be an expert when it comes to digital marketing. From YouTube to blogs, there’s a wide variety of digital marketing material out there for consumption. However, there are certainly a few blogs that standout.
Any digital agency that tells you they win every RFP, every pitch for new business, and renews every clients is probably lying to you. Scratch that, they’re not probably’ lying , they are lying. The hard truth is in some cases you will do everything right and still lose business.
Best Buy has launched Best Buy Ads, offering on-site search ads, on-site sponsored product listings, onsite and offsite display ads, onsite and offsite video ads, social ads and in-store ads.
Yoast SEO is coming to Shopify on January 18, 2022, the company announced Tuesday. Yoast SEO is a marketer favorite on Wordpress. It’s easy to implement interface allows for effective and easy updatable SEO changes.
Facebook will remove certain targeting options relating to sensitive topics on January 19, 2022.
Facebook is creating a new campaign automation framework called ‘Ad Strategies’. The idea is to provide an easier-to-use advertising setup that doesn’t require as much effort for advertisers.
Google has confirmed that the search engine has changed how it creates titles for search result listings. “Last week, we introduced a new system of generating titles for web pages,” the company said in an announcement on Tuesday.
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