YouTube launches “Shorts” as a way to compete with Instagram Reels and TikTok.
Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday.
We are extremely proud to announce that AdToro has been honored by Clutch as a “Top Advertising and Marketing Agency” for 2021.
Microsoft Advertising has announced a new automated bidding strategy, Target Impression Share Bidding.
Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and, expanding reporting capabilities in Google Merchant Center, the company announced last Wednesday.
Google has announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This has been a hot topic amongst digital advertisers for years. Advertisers managing multiple campaigns can now better manage their clients monthly budgets while reducing the chance of an overspend.
Earnings reports released in April show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%.
In this blog post, we will look at the advantages of advertising in the video game industry, the role of women in gaming and their importance to marketers, mobile gaming as a viable platform for advertisers and measurement tools used in video game campaigns.
Chatbots are AI-driven software programs that interact with people through text or voice commands. And, while they may have traditionally been used in customer service applications, they are now beginning to make their way into the world of search engine optimization (SEO).
Microsoft, Alphabet, and Amazon have all announced layoffs this week. Combined, these three companies have laid off over 10,000 employees in the past year. In this blog post, we’ll take a closer look at each company and discuss the potential impacts of these job losses on the tech industry and beyond.
Google recently announced the launch of their campaign objective, Performance Max (PMax). This campaign style represents a unified approach across all Google placements providing an opportunity for digital marketers to rethink their existing strategies. In this blog post, we will discuss how to understand and optimize PMax for maximum profitability.
As a marketer, it’s important to stay up-to-date on the latest digital marketing trends. This helps you ensure that your advertising campaigns are effective and that you’re not missing out on opportunities to reach your target audience. Here are some of the emerging digital marketing trends that advertisers should pay attention to.