The days of being able to optimize your budget at the ad set level on Facebook are over. Facebook is now mandating and implementing that all ad spend be managed at the campaign level. The reason? AI (artificial intelligence).
As of 2020, 50% of all online searches are done through a voice search function on your smart device. Alexia, Google, Siri and Cortana have become a permanent resident in our daily lives. With so many online searches initiating from voice, you’ll hear marketers frequently use the terms ‘Voice Search’ and ‘Search Query’.
SEO (search engine optimization) management is a practice that optimizes your website and allows search engines to find your web pages. Though it can be very tedious, properly executed SEO management results in your website ranking higher in Google search results as well as other search engines.
Everyone claims to be an expert when it comes to digital marketing. From YouTube to blogs, there’s a wide variety of digital marketing material out there for consumption. However, there are certainly a few blogs that standout.
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