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TikTok’s In-Feed Ads Get More Interactive

Look up, it’s your TikTok Advertising CTR climbing! TikTok’s “For You Page” just got an advertising uplift with new interactive features. These new additions are available globally for In-Feed Ads and will be unique creative additions that will allow for more customized, engaging ads.

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TikTok To Begin Testing Search Ads

TikTok To Test Search Ads

TikTok is testing delivering ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results.

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The Impact of Big Tech Layoffs on the Economy

The Impact of Big Tech Layoffs on the Economy

Microsoft, Alphabet, and Amazon have all announced layoffs this week. Combined, these three companies have laid off over 10,000 employees in the past year. In this blog post, we’ll take a closer look at each company and discuss the potential impacts of these job losses on the tech industry and beyond.

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How to Leverage Google’s Performance Max for Maximum Profitability

How to Leverage Google’s Performance Max for Maximum Profitability

Google recently announced the launch of their campaign objective, Performance Max (PMax). This campaign style represents a unified approach across all Google placements providing an opportunity for digital marketers to rethink their existing strategies. In this blog post, we will discuss how to understand and optimize PMax for maximum profitability.

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Emerging Digital Marketing Trends That Advertisers Should Pay Attention To

Emerging Digital Marketing Trends That Advertisers Should Pay Attention To

As a marketer, it’s important to stay up-to-date on the latest digital marketing trends. This helps you ensure that your advertising campaigns are effective and that you’re not missing out on opportunities to reach your target audience. Here are some of the emerging digital marketing trends that advertisers should pay attention to.

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