Read the latest and greatest from our experts

Your resource for marketing tips, trends, and strategy to help you build and strategize your organization’s marketing efforts.
Google Goes Big with Ad Headlines

Google Goes Big with Ad Headlines

Google is testing a larger font size in ad headlines.Headline 1 displays in a larger font while headline 2 appears in a smaller font below it. The test was spotted by PPC hubbub and also documented by Search Engine Land.

Read More »
Discovery Ads

Have You Been Introduced to Google Discovery Ads Yet?

At last years Google Marketing Live event, Google introduced the digital marketing world to Discovery ads. According to our favorite blog wordstream, “these new discovery ads allow advertisers to show their products to targeted audiences for the first time ever on Google’s Discover feed as well as prominently at the top of YouTube and Gmail.

Read More »
Google Shopping Ads

Google Opening Up Free Product Listings to Compete with Amazon

In an attempt to gain even more product search real estate, Google will begin allowing free product listings into its Shopping results. Similar to Amazon, Google will still be allowing a paid version (Google Shopping Ads), however this will give sellers another channel to get their product in front of their target audience.

Read More »
COVID-19

Digital Agencies: How to Avoid Losing Clients During COVID-19

As we all know, COVID-19 has changed the way society has functioned as we’re accustomed to. Businesses of all sizes have been impacted, with many industries clinging on by a thread. As a digital agency, we’ve seen firsthand how businesses have been impacted, especially when it comes to their marketing budgets.

Read More »
COVID-19

E-Commerce Companies Spending More on Media Despite Coronavirus

For many industries, Coronavirus has been crippling. Take one look at the restaurant industry and you realize that Coronavirus has an impact not only on the health of people, but the health of our economy. However, there is one industry who seems to be benefitting from stay at home orders and social distancing. E-Commerce.

Read More »
AdToro Atlanta Digital Marketing Agency

AdToro Has a New Home

AdToro has been an Atlanta, Georgia based digital marketing agency for a little over a year. As our client roster and in-house team have grown, we started to realize things began to get a little crowded. With that said, we’re pleased to finally announce that we have a new headquarters at The Battery!

Read More »
How to Leverage Google’s Performance Max for Maximum Profitability

How to Leverage Google’s Performance Max for Maximum Profitability

Google recently announced the launch of their campaign objective, Performance Max (PMax). This campaign style represents a unified approach across all Google placements providing an opportunity for digital marketers to rethink their existing strategies. In this blog post, we will discuss how to understand and optimize PMax for maximum profitability.

Read More »
Emerging Digital Marketing Trends That Advertisers Should Pay Attention To

Emerging Digital Marketing Trends That Advertisers Should Pay Attention To

As a marketer, it’s important to stay up-to-date on the latest digital marketing trends. This helps you ensure that your advertising campaigns are effective and that you’re not missing out on opportunities to reach your target audience. Here are some of the emerging digital marketing trends that advertisers should pay attention to.

Read More »

Subscribe to our newsletter

AdToro is ready to help

Request a proposal

[contact-form-7 id="3238"]