The Coronavirus, or COVID-19, is having a tremendous impact on global markets and the health of people all over the world. While AdToro encourages everyone to follow the World Health Organization and the Center for Disease Control & Prevention for updates on the spread of the virus
The days of being able to optimize your budget at the ad set level on Facebook are over. Facebook is now mandating and implementing that all ad spend be managed at the campaign level. The reason? AI (artificial intelligence).
As of 2020, 50% of all online searches are done through a voice search function on your smart device. Alexia, Google, Siri and Cortana have become a permanent resident in our daily lives. With so many online searches initiating from voice, you’ll hear marketers frequently use the terms ‘Voice Search’ and ‘Search Query’.
SEO (search engine optimization) management is a practice that optimizes your website and allows search engines to find your web pages. Though it can be very tedious, properly executed SEO management results in your website ranking higher in Google search results as well as other search engines.
Everyone claims to be an expert when it comes to digital marketing. From YouTube to blogs, there’s a wide variety of digital marketing material out there for consumption. However, there are certainly a few blogs that standout.
Any digital agency that tells you they win every RFP, every pitch for new business, and renews every clients is probably lying to you. Scratch that, they’re not probably’ lying , they are lying. The hard truth is in some cases you will do everything right and still lose business.
Look up, it’s your TikTok Advertising CTR climbing! TikTok’s “For You Page” just got an advertising uplift with new interactive features. These new additions are available globally for In-Feed Ads and will be unique creative additions that will allow for more customized, engaging ads.
Google has added additional policies (9 to be exact) to its three-strikes system that punishes advertisers who don’t follow the rules.
TikTok is testing delivering ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results.
Google will retire Universal Analytics July 1, 2023 in favor of the newer G4 Analytics the company announced.
Meta, the parent company of Facebook and Instagram, has reported that the new iOS anti-tracking policies by Apple will cause significant losses to the social
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