Best Buy To Offer Search Ads

When you were media planning for 2022, did you anticipate advertising with Best Buy? Well plan for it. The electronic retail giant has announced their intentions to launch their own ad platform, offering search ads and sponsored product listings on their website. Additionally, Best Buy Ads will offer onsite and offsite display ads, onsite and offsite video ads, social ads and in-store ads.

“We interact with our customers three billion times a year — in our stores, in their homes, and online,” the company said in the announcement. “Those interactions can provide meaningful data to target customers for brands that sell products at Best Buy or simply offer complementary products.”

You can find Best Buy’s official press release here:

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