In this blog post, we will look at the advantages of advertising in the video game industry, the role of women in gaming and their importance to marketers, mobile gaming as a viable platform for advertisers and measurement tools used in video game campaigns.
Chatbots are AI-driven software programs that interact with people through text or voice commands. And, while they may have traditionally been used in customer service applications, they are now beginning to make their way into the world of search engine optimization (SEO).
Microsoft, Alphabet, and Amazon have all announced layoffs this week. Combined, these three companies have laid off over 10,000 employees in the past year. In this blog post, we’ll take a closer look at each company and discuss the potential impacts of these job losses on the tech industry and beyond.
Google recently announced the launch of their campaign objective, Performance Max (PMax). This campaign style represents a unified approach across all Google placements providing an opportunity for digital marketers to rethink their existing strategies. In this blog post, we will discuss how to understand and optimize PMax for maximum profitability.
As a marketer, it’s important to stay up-to-date on the latest digital marketing trends. This helps you ensure that your advertising campaigns are effective and that you’re not missing out on opportunities to reach your target audience. Here are some of the emerging digital marketing trends that advertisers should pay attention to.
Google has recently announced a new feature for mobile search results: “site names.” Site names allow users to see the name of the website in a more prominent location, such as at the top of the snippet, rather than just the URL.
For E-Commerce businesses, indexing refers to two types of pages: The category page or product listing page (PLP) and the individual product page or product details page (PDP).
The greatest form of marketing is creative marketing. Who doesn’t love a good dose of nostalgia every now and then? Whether it’s gas prices dropping
The recent advancements in artificial intelligence (AI), writers can now create content faster and more efficiently.
On March 15th, 2021, Instagram will be ending its Live Shopping feature in the US. Let’s explore what marketers need to know about the end of this feature and the future of live shopping on social media platforms.
TikTok recently released new updates to its ‘Promote’ feature, making it even easier for brands to reach their target audiences. Let’s explore how SMBs can take advantage of the new features of the Promote feature.
Super Bowl LVII is right around the corner, and all commercial ad airtime has been sold out. This year’s Super Bowl ads feature a mix of familiar alcoholic and non-alcoholic brands, while crypto has been left on the sidelines.
Search engine providers Microsoft Bing and Google plan to integrate AI features into their search interfaces to provide an enhanced user experience. In this article, we’ll discuss the benefits of integrating AI features with search engines as well as how marketers can leverage these features for their brand marketing strategies.
In recent news, Google is testing a new search design with AI answers over organic results in some countries. This could push organic results further down on SERPs, impacting visibility and traffic for websites.
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