The recent advancements in artificial intelligence (AI), writers can now create content faster and more efficiently. You can find AI writing software for simple things like spell-checking and grammar, or you can get more sophisticated programs that will generate copywriting and content with just a few clicks.
Pros
Writing Scalability
The greatest advantage of using these technologies is the rapidity with which content is produced – considerably quicker than normal writers. AI can complete a two-page article in minutes, while it may take a human writer up to an hour. Using AI writing tools improves productivity by allowing writers to scale their workloads more effectively.
Other benefits of this efficiency include:
- Keeping up with the speed-to-market requirement for trending topics.
- The parallel spread of languages in various locations.
- Creating Custom social media content for each platform.
Cost Efficient
The cost of a quality human writer depends on several factors, including:
- The amount of articles.
- The length of each article
- The technical knowledge needed
- And others.
The high-ranking outcomes of well-researched, detailed content typically justify this expense. The majority of AI writing tools utilize a monthly subscription pricing plan that restricts the quantity of words, keywords, and articles produced during the paid period – with costs ranging from $100 to several hundred per month for tens of thousands of words and numerous pieces. Artificial Intelligence writing tools might be more suitable for developing shorter, simpler content.
Overcome Writer’s Block
The issue of creating authoritative content on themes about which they are not qualified experts is a typical challenge for human writers.The problem of how to write compelling content is the most difficult. This requires a significant amount of study and innovation to produce content.
To address this, many AI technologies may generate extensive outlines on what to include in the material and key points about the subject. In other words, AI tools can help you eventually write faster and be more creative when developing content.
Cons
Quality and plagiarism
Despite the fact that artificial intelligence is one of the world’s most rapid-growing industries, it still heavily relies on data analysis and algorithms to create content. AI writing tools can also cause problems with content tone and the misuse of statistics within the flow of information.
Not only does bad writing reflect poorly on your business, but it can also get you penalized by search engines. Some AI tools scrape content from other websites than slightly reword it, which goes against Google’s guidelines.
Risk of Google algorithms depreciating your content
The query engine is trying to better reward websites that provide a good experience. This makes it clear that the search engine wants human-written content that meets these SEO standards while also delivering a pleasurable reading experience. The update also says to “avoid creating content for search engines first”. What this means is that you should avoid writing solely for the purpose of ranking well in Google or other search engine results. This is not a people-first strategy because many AI-writing tools evaluate search engine results without truly comprehending what the searcher is searching for, beyond siloing each search as informational, commercial, or navigational.
Absence of E-A-T
The recent quality rater updates make it much more difficult for Google’s algorithms to devalue your content. The guidelines that measure how content appears for expertise, authoritativeness, and trustworthiness in the context of Google’s quality-rater algorithm (E-A-T) are particularly relevant here. Another disadvantage of AI-writing tools is the fact that Google employs E-A-T criteria to help it assess excellent content, and that AI content lacks E-A-T. Because of a variety of reasons, readers are inherently cautious about online information. Professional certifications or years of expertise are useful in overcoming this skepticism. Quality raters (and consumers) will have difficulties trusting you if your AI-written material lacks these credentials.
Missing creativity and originality
Articles that are creative and engaging are more likely to be shared, which is essential for success.Although AI has many capabilities, it cannot replicate human emotions or understand language subtleties in the way that humans can. For this reason, content written by humans will continue to outperform AI-written content. AI is yet another technology that can’t create new material on its own. It once again depends on existing information and data for “new” content development. AI isn’t able to comprehend search query intent or plant the seeds for an evergreen content strategy because of this lack of imagination.
AI should be used as a writing assistant only
After carefully considering all of the potential advantages and disadvantages of AI-generated SEO content, it appears that these tools could be useful for writing assistance.The idea of being able to quickly create draft articles at a low cost is very appealing, especially when AI tools can help you break through writer’s block and come up with creative ideas. Avoid becoming too heavily reliant on those tools for content generation.Use it to get content recommendations, help with short passages’ paraphrasing, check for grammatical and spelling issues, and aid your study.
Always take the time to proofread, edit and liven up your content.
